ACORN Demographics

In order to understand my target audience in a more specific and detailed way, I have found a website called ACORN Demographics. This is a company which specialises in target demographics for other businesses by looking at tiny factors such as salary, age. postcode, hobbies and compiling all of them together to create an extremely specific target audience. The information that the website can easily be transferred to my target audience and has also helped me to decide my target audience. An infographic which describes their work is  shown below.