I have conducted a survey to ten people to decide whether I should use a nature theme or a urban theme for my digipak cover, and here are the results:
As you can see from the results the people that I surveyed (students aged 17-18) preferred the urban theme to the double exposure rather than the nature theme. Therefore, for my digipak I will be having an urban landscape to it. However, I will need to source my own images for this rather than using stock photos like I used for this.
I have created a questionnaire to ask 20 different people (aged 17-18 years old) about what genre of music that they would like to see for my music video. Their first choice was in black and their second was in purple, also they were not allowed to vote for the same genre twice so that the survey was not biased towards one genre. Here are the results:
As you can see from the survey the Indie genre won the survey with 12 votes, followed by the Pop and Rap genre collectively. I may choose another age group to partake in a survey due to the fact that all 20 people that took the survey were aged between 17 and 18 years old. I could ask an older group of people or a younger group, and would probably get very different results.
After watching multiple tutorials on the 'Double Exposure' effect, I have decided to have a go myself. Here is the result:
I have used 2 different stock images to do this, however if i choose to use this method of exposure for my digipak or music magazine advert then I will have to source my own images, however I am pleased with the result. This only took me around 15 minutes to do, however I can take more time on it for my ancillary product so that it looks more professional.
One of the principle ideas that I want for my music video is that I would like to shoot the video at all times of the day, I want to do this because I feel like the atmosphere in a video at night is much calmer and relaxing than the day. However, without using the necessary tools and features on the camera to shoot at night, I would have problems with lighting and the video might give off the wrong impression. There are multiple aspects of lighting that I could use in my music video, such as streetlights, lights from shops or buildings, and also lights from vehicles. I do not want to use forced light such as torches due to the fact that it may look too unnatural and I do not want the actors in my music video to feel uneasy. I have looked at several different video tutorials as I am quite new with shooting video, and have looked at this tutorial for the DSLR as they are the cameras available in school.
I may experiment with multiple lighting effects on my camera before I shoot my music video, then ask people which lighting mode they like the most and use that, and will also receive feedback from them as well.
I have researched into the practice of 'Double Exposure', where two images are merged into one. I think that this would look extremely effective on my music video. Here below is a video showcasing how to use Double Exposure effectively:
I have created a Prezi which highlights some of the target audiences in the music industry, this Prezi goes into detail about both genres of music and age group which can be used to profile my potential audience.
I have created a mind map about Altmant's Semantic and Syntactic Approach Theory. I can apply this theory to my work as I could choose whether or not my music video could follow a syntactic approach, where nearly every aspect of the video would have a very basic level of meaning, while following a semantic approach would mean that many aspects would have a much deeper meaning.
I have self-assessed my research and planning and found out what I need to improve on. As well as myself, my teacher has assessed my blog from this point and has found multiple areas in which I need to improve. Two of the main goals for my blog would be to improve my time management skills and have a greater variety of digital ICT to present my research and planning.
I have created a video in Final Cut Express that showcases some of the many effects that can be used on video. I plan on using some of these video effects on my music video so that it looks more abstract and unique.
Because I created a music magazine for my AS portfolio, I have little to no experience with video editing software such as Final Cut Express, therefore I have watched these tutorials so that I can have a basic understanding of the software.
These will be some of the places where I am going to film my music video. I would like to film during a busy time so that I can contrast the hectic connotations of the city against the peaceful connotations of the countryside.
I have watched this YouTube tutorial on how to make certain aspects of a music video look professional. The video touches up on lighting, camera shots and manoevers and in general ways in order to make a music video actually look like a music video. I will definetely be using some of these aspects in my music video, especially the lighting section of the tutorial.
