Digipak Analysis

I have analysed 2 different Digipaks,  one of which is from the famous Indie band 'The 1975'. I hope to use some of the abstract elements from these Digipaks into my own ancillary task.

ACORN Demographics

In order to understand my target audience in a more specific and detailed way, I have found a website called ACORN Demographics. This is a company which specialises in target demographics for other businesses by looking at tiny factors such as salary, age. postcode, hobbies and compiling all of them together to create an extremely specific target audience. The information that the website can easily be transferred to my target audience and has also helped me to decide my target audience. An infographic which describes their work is  shown below.

Potential Actors

George Hardy (Me)

17, Male.

Advantages: Available most time of the week, fairly good actor.

Disadvantages: Won't be able to film as I will be acting.

Sam Howard

17, Male.

Advantages: Has a girlfriend who could be used in the video, creative, can use a camera if needed which is useful.

Disadvantages: Has work so is unavailable at some times of the week.

Mitchell Oliver

17, Male.

Advantages: Great at filming, Creative, knows a lot about camerawork and editing.

Disadvantages: Has work some days so could be unavailable on some filming days.

Luke Hibberd

17, Male.

Advantages: Good actor, has a car so many more locations would be available to go to. Currently unemployed so will be easy to arrange filming with him. Also has a girlfriend.

Disadvantages: May make plans with his girlfriend so he wont be free all of the time.

Zach Adams

18, Male.

Advantages: Takes drama as a subject at school so is an excellent actor. Knows how to work a camera well.

Disadvantages: Works so may be difficult to arrange a time to film with him.

James Spencer

Advantages: Good actor, creative, knows how to work a camera. Unemployed so is free most of the time.

Disadvantages: Sometimes he can be unprofessional.

How to use a stedicam

I have found a tutorial that shows how to use a stedicam for filming. I will be using this as it helps my footage look steady and professional, which will be important as there will be many scenes which will be hard to shoot without this piece of equipment.

Risk Assessment

I have created a risk assessment for all of the potential dangers in my music video and gave solutions to them. This ensures that if any of these risks turn into actual dangers then I will be prepared up front and will be able to respond to them quickly and professionally.

Shooting Schedule

I have created a shot schedule for my music video and for my ancillary tasks. Creating one of these will improve my organisational skills and will also make my portfolio a lot easier to manage. I have created a grey area on my schedule so that if I am unable to do any filming on one of the days that I have typed in, I can do it on one of these days instead.

A2 Music Video Example

I have found a music video for an Advanced Portfolio which has received an A grade (Full marks). This music video has also gained 40,000+ views on youtube and also contains an abundance of good shots and elements. The video was shot with a Canon 5D Mark II which unfortunately cannot be provided by my school so I will have to use a different DLSR to record my music video. I will use many elements from this music video in terms of camera skills so that my music video looks professional and does not get a low grade. I particularly enjoy when the two characters are running, which should mean that the camera should be shaking heavily and out of focus, however it is almost perfectly still. Obviously there is some shaking to show how hectic the scene is however we can easily see that the footage has been stabilised so that it looks more professional. The use of shots in the music video are excellent, and the lighting is also of the same calibre. The music also matches the characters lip syncing, which is one of the main aims for my music video, as I am not really experienced in filming, especially with shot types and continuity. In general, this is a great example to take ideas from.

Research into the Indie Genre

I have looked into the genre of music that I am producing a music video a bit more, Indie music. I have done this so that the audience that listens to the genre can link with my video as it will contain key concepts of the genre.